Golden Tower Hotel & Spa
By the Top3Hotels editorial team. Based on Booking.com guest scores and reviews, location data and reference prices. We did not stay at this hotel. Updated 2026-10-23.
Golden Tower is worth booking if you want a five-star base within roughly 5 to 11 minutes on foot of the Uffizi, the Cathedral and the David, and you accept paying far above the city median. If price comes first, our other two Florence picks cost much less.
Check prices on Booking.com ↗We may earn a commission if you book. It never changes our pick.
Sold out? See available alternatives →Who it suits, and who should skip it
This is a luxury pick for travellers who put location and service first. The property lists family rooms, a spa, air conditioning and free Wi-Fi, so it can work for couples and for families who want a five-star address in the old centre.
Skip it if you are watching your budget. Skip it too if you expect a full wellness setup. Guests describe the spa as relaxing but small, and note there is no gym. If you train daily, plan to look elsewhere for that.
Location and getting around
The address is Piazza Strozzi 11/r, in the Santa Maria Novella area. The data lists the Uffizi at 0.4 km (about 5 minutes on foot), the Cathedral at 0.5 km (6 minutes) and the David at 0.9 km (11 minutes). The location score is 9.9 out of 10.
These are straight-line estimates and have not been verified. Real walking routes through the old streets can be a little longer. Nothing in the list is over 30 minutes away, so all three sights are realistic on foot.
Guests mention a quiet street close to the train station. We have no distance or walking time to the station, so check a map before you rely on it.
What guests say
The hotel scores 9.4 out of 10 from about 890 guest reviews. The data shows 886 in one field and 891 in another, so treat the count as approximate. That score ties for second place among the 15 eligible properties in our sample.
Guests praise the location, calling it central yet on a quiet street near major sights. They also like the staff, describing a friendly, professional team that gives warm welcomes and useful local tips.
The one complaint in our data is about the spa. Treatments are relaxing, but the area is small and there is no gym. We have no other dislike themes, so this is not a full picture of every possible issue.
Price and what you get, compared with our other picks
Our reference price is about €426 per night for 10 to 12 November 2026, for 2 adults in one room. Another line in our data gives €446 per night for the same search, so expect a figure in that range. These are reference prices, not live quotes. The sample median is €206.65 per night, so this hotel costs roughly double.
Our Budget pick, Hotel Kursaal & Ausonia, is a 3-star scoring 8.4 at €102 per night. Our Best Value pick, Hotel Orcagna, is a 2-star scoring 9.1 at €168. Golden Tower costs roughly €260 to €280 more per night than Orcagna, for a 0.3 point higher score, five stars, a spa and family rooms.
Whether that gap is worth it depends on how much you value the spa, the service and the central address.
Why it made our top 3
We compared 15 eligible properties. For the Luxury slot we prioritise five-star hotels, and Golden Tower is an official 5-star with a 9.4 guest score, tied for second in the sample. Its location score of 9.9 is the strongest point in the data.
It earns the Luxury place on guest feedback and position, not on a long list of confirmed extras.
Before you book
Several things have not been assessed: room size, street noise, renovation condition, whether breakfast is included and the cancellation terms. Breakfast is listed as Continental and buffet, but that does not tell you if it is in your rate.
Check the spa opening times, any spa fees and whether family rooms are available for your dates. Confirm the final price for your dates before you pay.
Check prices on Booking.com ↗We may earn a commission if you book. It never changes our pick.
Sold out? See available alternatives →Questions travellers ask
Is Golden Tower Hotel & Spa close to the Uffizi and the Cathedral?
Yes. The data lists the Uffizi at 0.4 km (about 5 minutes on foot) and the Cathedral at 0.5 km (about 6 minutes). These are straight-line estimates and have not been verified.
How much does Golden Tower Hotel & Spa cost?
The reference price is about €426 per night for 10 to 12 November 2026 for 2 adults, with another figure in our data at €446. These are not live quotes. Check current rates for your dates.
Does the hotel have a gym?
Guests say there is no gym. They also describe the spa area as small, though the treatments are relaxing. Confirm spa hours and fees with the hotel.
Is Golden Tower suitable for families?
The property lists family rooms, and our data tags it as family friendly. Room size and availability have not been assessed, so check both for your dates.
Is breakfast included at Golden Tower Hotel & Spa?
Breakfast is listed as Continental and buffet. Whether it is included in your rate has not been confirmed, so check the details of the room you choose.