Palace Hotel
By the Top3Hotels editorial team. Based on Booking.com guest scores and reviews, location data and reference prices. We did not stay at this hotel. Updated 2026-10-24.
Yes, book it if you want a beachfront base in Viareggio with the best guest score we found, at a price only a little above the city median. Budget for extras, though: guests say beach amenities and parking cost more.
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Sold out? See available alternatives →Who it suits and who should skip it
Beach lovers, couples and families are the natural fit. Guests say the hotel sits directly on the beachfront promenade, the property lists itself as beachfront, and family rooms are available.
Travellers arriving by train will also find it practical, since guests mention a short walk from the station.
Skip it if you want the cheapest possible stay or hate paying for extras. Our Budget pick cost about half as much, and guests here note added charges for beach amenities and parking.
Location and getting around
The address is Via Flavio Gioia 2, and the location score is 9.6. Guests describe it as directly on the beachfront promenade and a short walk from the train station.
The only landmark in our data is the Viareggio Synagogue, about 0.7 km away, roughly 9 minutes on foot as a straight-line estimate.
Parking exists but carries a charge, according to guests. Check the price and whether you need to reserve a space.
What guests say
Staff draw the most praise. Reviewers describe a friendly, professional and helpful team and a warm welcome.
Location is the other big plus, right on the promenade with the station within walking distance.
The main criticism concerns value. Guests rate the overall experience highly, but they point out that beach amenities and parking cost extra, which pushes the final bill up.
Price compared with our other two Viareggio picks
For 2 adults staying 10 to 12 November 2026, we saw €135.40 a night, about €271 for both nights. The median of the hotels compared was €124.70, so this is a bit above the typical rate. These are reference prices seen for a 2-night stay in November 2026, not live quotes. Check today's price for your dates.
Hotel Stella D'Italia, our Budget pick, scored 8.4 at €70.44 a night. Hotel Plaza e de Russie - Relais & Châteaux, our Luxury pick with 5 stars, scored 8.3 at €239.10. Palace Hotel scored higher than both, so you pay the middle price for the top score.
Listed facilities include a beachfront position, a restaurant, family rooms, free Wi-Fi, air conditioning and a terrace. The breakfast list covers continental, Italian, vegetarian, vegan, gluten-free, American and buffet options. Whether breakfast is included in your rate is not confirmed.
Why it made our top 3
We compared 8 eligible hotels in Viareggio. Palace Hotel ranked joint first on guest score, with 2,016 reviews behind its 8.9. Our Best Value slot weighs score, review count and price together, and few hotels in the sample matched this mix.
Before you book
Room size, noise, renovation condition, breakfast inclusion and cancellation terms have not been assessed. Check them in the rate details.
Ask what beach amenities are available in November and what they cost, and confirm the parking fee. If you travel with a pet, check the policy and any charges.
Check prices on Booking.com ↗We may earn a commission if you book. It never changes our pick.
Sold out? See available alternatives →Questions travellers ask
Is Palace Hotel Viareggio on the beach?
The property lists itself as beachfront, and guests say it is directly on the promenade. Beach amenities carry an extra charge, according to guests.
How far is Palace Hotel from Viareggio train station?
Guests describe it as a short walk. Exact distance is not in our data, so check a map for your route.
Is parking free?
No. Guests say parking costs extra. Confirm the price and availability with the hotel.
Can I get a vegan or gluten-free breakfast?
Vegan and gluten-free options are listed, along with continental, Italian and American choices. Check whether breakfast is included in your rate.
How much does a night cost?
We saw €135.40 a night for 2 adults, a reference price seen for a 2-night stay in November 2026. Check today's price for your dates.